PeaceJam
Global Call to Action Challenge
The Pearson Foundation is pleased to work with PeaceJam and the Penguin Young Readers Group to give young activists the chance to work directly with a Nobel Laureate in their own school.
Together on September 11, 2008, we introduced the Global Call to Action Challenge, which encourages young people to document in digital film and in writing the projects they’ve created and implemented to bring about peace in their local communities. Nobel Prize Winner Rigoberta Menchú Tum will visit the Grand Prize winners in their community or at their school on Nov. 17, 2009, and accompany them the next day to Denver to attend PeaceJam’s Annual Awards Luncheon.
The PeaceJam Global Call to Action Challenge is an extension of the newly-published Penguin Young Readers book, PeaceJam: A Billion Simple Acts of Peace (Puffin, 2008). The Global Call to Action encourages young people to commit themselves to 1 billion projects to serve their communities in the next 10 years.
In announcing this Challenge, PeaceJam and Penguin also joined the Digital Arts Alliance. In fact, the best digital film and written submissions will earn their creators the chance to work directly with the Digital Arts Alliance to create public service announcements about their cause and action. These public service announcements will be broadcast on television and the Internet.
In launching the Global Call to Action Challenge, the Pearson Foundation also created the accompanying new PeaceJam activist network at www.globalcalltoaction.org. This social network allows young people who are members of PeaceJam to share ideas and showcase their own acts of peace. In celebration of this new network, the Pearson Foundation also donated copies of PeaceJam: A Billion Simple Acts of Peace to participants of the PeaceJam Global Conference at Loyola Marymount University.]
Information about the Global Call to Action Challenge can be found in PeaceJam: A Billion Simple Acts of Peace and online at www.globalcalltoaction.org and www.peacejam.org.


