Jumpstart’s Read for the Record 2009
West Region Events
Presented in partnership with Pearson, Jumpstart’s Read for the Record kicked off October 8, 2009, on the TODAY show, with NBC’s Matt Lauer and Meredith Vieira, as well as Mary-Louise Parker, Vince Vaughn, Giada De Laurentiis, Jenna Bush Hager, Tiki Barber, Sonia Manzano, Justin Bieber, Jennifer Stone, and Madison Pettis.
Throughout the day, Pearson people hosted reading events from Anchorage to San Diego, and – to get ready for the record-breaking effort – the Pearson Foundation again donated special commemorative editions of The Very Hungry Caterpillar to teachers and preschoolers in communities across the region. Again in 2009, Jumpstart and the Pearson Foundation hosted Read for the Record kick-off events in San Francisco and Los Angeles – citywide celebrations that are now hallmarks of Jumpstart’s campaign. At Wyatt-Edison Charter School in Denver, Marjorie Scardino and Will Ethridge joined in the day of reading with hundreds of children and Pearson people.
Alaska
In Alaska, the Pearson Foundation donated special campaign editions of The Very Hungry Caterpillar to all pre-K and kindergarten teachers to read to their classes in Anchorage Public Schools and the Kenai Peninsula Borough School District (about 150 miles south of Anchorage).
California
In California, the Pearson Foundation again donated special campaign editions of The Very Hungry Caterpillar to all pre-K and kindergarten teachers to read to their classes in the following 39 school districts:
- Alum Rock ESD
- Antioch USD
- Bakersfield City SD
- Bassett USD
- Cajon Valley Union SD
- Castaic Union SD
- Chula Vista ESD
- Clovis USD
- Compton USD
- El Dorado Office of Education
- Garvey USD
- Glendale USD
- Glendora USD
- Inglewood USD
- Keppel SD
- Lemon Grove USD
- Los Angeles USD
- Lowell SD
- Madera USD
- Monrovia USD
- Murrieta Valley USD
- Natomas USD
- Newport Mesa USD
- Norwalk-La Mirada USD
- Orange USD
- Pajaro Valley USD
- Palos Verde USD
- Pasadena USD
- Pomona USD
- Riverside USD
- Saddleback Valley USD
- San Bernardino USD
- San Diego USD
- San Francisco USD
- San Jose USD
- Santa Rosa City SD
- Stockton USD
- Ventura USD
- Whittier City SD
And, of course, Pearson people across California volunteered their time on October 8. Here are some highlights:
Berkeley
Pearson’s Peachpit office volunteered at Children’s Museum of Art in Oakland, joining Jumpstart, public broadcaster KQED, and 145 children from St. Vincent’s Day Home and Centro Infantil De La Raza CDC in a large group reading of The Very Hungry Caterpillar and in creating a variety of caterpillar-themed crafts.
Los Angeles
In the Los Angeles area, the day began with an introductory press conference at Los Angeles Public Library’s central branch, where Pearson’s Beth Wray was joined by Lo Bosworth of MTV’s The Hills; actor, director, and producer Henry Winkler; Emily Osment of Hannah Montana; Bill Nye the Science Guy; City Librarian Martín Gómez; Superintendent Dr. Darline Robles of the LA County Office of Education; and Laura Dave, author of The Divorce Party and London Is the Best City in America. Then Pearson people from Pearson Achievement Solutions’ Santa Monica office read to 100 children from Westside and Trinity Unlimited Children’s Centers. The children also took part in literacy-related activities, including “My ABC Book” bookmaking.
Pearson contact: Debby Shallenberger
Sacramento
Dozens from the Pearson School Systems group in Rancho Cordova volunteered their time at events in and around the greater Sacramento area, including:
- Reading to young students throughout the day in Title I schools in the Folsom Cordova Unified School District
- Reading to 3-year-olds, 4-year-olds, and 5-year-olds in Sacramento Public Library branches in lower-income neighborhoods during morning, afternoon, and evening story hours
- Reading to hospitalized children ranging in age from 3 to 7 at The Shriners Hospital, which provides no-cost services for children in areas such as orthopedic care, burn care, spinal cord injury rehabilitation, and cleft lip and palate care
- Facilitating events with the mayors of the cities of Sacramento, Rancho Cordova, and Folsom
Pearson contacts: Patricia Montemayor, Celeste Lemen
San Francisco
Volunteers from Pearson’s office in San Francisco and the Peachpit Press office in Berkeley read to hundreds of children at the San Francisco Public Library’s main branch. Once again, this citywide event was sponsored by the Pearson Foundation, the City of San Francisco, and the Department of Children, Youth, and Their Families. An opening press conference included Paul Corey, President of Pearson Science, Carlos Garcia of San Francisco Unified School District, California State Senator Mark Leno, and many city supervisors and officials. Together, they led young children in a reading of The Very Hungry Caterpillar as well as in literacy-based activities.
Pearson contact: Melanie Tantingco
Colorado
The Pearson Foundation donated more than 550 books to two of the largest school districts in Colorado – Denver Public Schools and Douglas County Public Schools; one book for every pre-K and kindergarten classroom.
And, of course, Pearson people from all over Colorado volunteered on October 8:
Aurora
Pearson people from the Aurora VUE office read to dozens of excited preschoolers at a variety of schools and early childhood centers throughout the Mile High City.
Pearson contact: Caitlyn Vespa
Boulder
Employee volunteers from Pearson’s Knowledge Technologies office in Boulder – along with their families and friends – once again read to children at several schools in the Boulder/Denver area.
Pearson contact: Michelle Allen
Denver
Pearson’s own Marjorie Scardino, Will Ethridge, John Fallon, and Rona Fairchild joined volunteers from Pearson’s eCollege office in reading to almost 400 eager kindergartners and first- and second-grade students at Wyatt-Edison Charter School – one of Denver Public’s most well-known schools. After reading The Very Hungry Caterpillar, Pearson people worked with each kindergartner to make personalized “My ABC Books” to take home – in many cases the first book that these students can call their own.
Pearson contact: Shauna Krammer
Idaho
In Idaho, the Pearson Foundation once again donated books to all pre-K and kindergarten teachers to read to their classes in the Boise School District and Joint School District #2 in Meridian.
Montana
In Montana, the Pearson Foundation donated books to all pre-K and kindergarten teachers to read to their classes at Kalispell School District #5 in Flathead County, as well as in Billings and Bozeman Public Schools.
Nevada
In Nevada, the Pearson Foundation again donated books to the Clark County School District in Las Vegas so that all pre-K and kindergarten teachers could read to their classes. Outside of Las Vegas, Pearson Higher Education got involved, as Susan Badger and Jay Beckenstein led readings at the College of Southern Nevada while Dale Warby, the Education Department chair, took pictures. Additionally, this year the Pearson Foundation donated books to the Washoe County School District for their pre-K and kindergarten classes.
Utah
In Utah, the Pearson Foundation again donated books to all pre-K and kindergarten teachers to read to their classes in Farmington’s Davis School District. And, new this year, the Pearson Foundation donated books for young students in the Salt Lake City School District. Local supporter Fidelity Investments contributed an additional 3,000 books through the Pearson Foundation’s Literacy Alliance program so that children in Salt Lake City could take home their very own copy of The Very Hungry Caterpillar.
The involvement of Pearson people in Utah included:
Sandy
In Sandy, Pearson people from the Edustructures office read to kindergartners at several local schools.
Pearson contact: Mark Greer
Washington
In Washington, the Pearson Foundation again donated books to all pre-K and kindergarten teachers to read to their classes in Seattle Public Schools. Additionally, this year the Pearson Foundation donated books for Read for the Record events at the Washington School District in Redmond, helping to make Read for the Record Day an especially memorable one for the students.



Leading U.S. Education Associations Join with Pearson Foundation to Support Jumpstart’s Read for the Record Campaign
